|Interview to Venus Bridal Italy|
Which are the factors that brought you to join the third edition of Italy Bridal Expo?
Living in Rome I have personally followed the evolution of this fair, and I saw his progressive growth. Since we are focusing a lot on our lines of wedding dresses, Venus Bridal Italy couldn’t miss this fair.
Which are your target markets?
We are an American multinational, present since many years in countries like USA, Canada, New Zealand, Australia, Spain, UK, Germany, Poland, Belgium, Lebanon, Jordan, Russia, Japan.
What's new in 2016 collection?
The main novelty is the launch of our second line “OPERA PRIMA”, which will help us improve our distribution.
What are the future plans of Venus Bridal Italy?
The main project is the start-up of the second line “OPERA PRIMA” which will complement our memorable line Symphony of Venus. This line will aim to offer a product with an excellent value for money to allow our customers to have excellent margins for every price range. Unlike our competitors who do a great job in the media, us, even if the way is more difficult, we try to establish a commercial partneship with our dealers to make them earn more money (not just sell more).